The Jungle of Mid-Autumn Festival

We were approached by PAIN CHAUD this year to design the Mid-AutumnFestival mooncake packaging for the third year running.

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PAIN CHAUD wanted us to explore the themes of discovery and travel within thisyear’s design theme. Using the Exploring Chef as the hero of the piece, wewanted to envision PAIN CHAUD as a tropical world of mooncakes, breads andpastries flourishing in a fertile land and waiting to be discovered. Taking inspiration from the Golden Age of Travel of the 1920s, we used themes such ashot air balloons and croissant-converted-canoes whilst combing the traditionalthemes and stories of Mid-Autumn Festival within the tropical PAIN CHAUD jungle.

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This year we also changed our colour palette using a lush warm green and otherwarmer tones in comparison to the previous years of blues.

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今年是我們連續第三年為 PAIN CHAUD 百丘設計中秋月餅禮盒。

本次設計以「探索」與「旅行」為主題，PAIN CHAUD 百丘希望藉此傳達品牌的創意精神與冒險氣質。我們以一位「探險主廚」為主角，建構出一個熱帶幻想世界——在這片富饒土地上，月餅、麵包與甜點如植物般茁壯成長，等待被發現。靈感源自1920 年代「旅行黃金時代」，我們將熱氣球與羊角包改造的獨木舟等意象與中秋節的傳統元素融合，在 PAIN CHAUD 百丘獨特的熱帶叢林中講述節日故事。

今年的視覺風格也進行了煥新，以溫暖豐盈的綠色為主色調，配上其他暖色系，區別於往年以藍色為主的設計語言。

很高興能夠再次與 PAIN CHAUD 合作，打造另一個中秋節創意專案。最後，特別感謝 Akita 的合作與支持，讓這件作品得以精彩呈現。