The Jungle of Mid-Autumn Festival

We were approached by PAIN CHAUD this year to design the Mid-AutumnFestival mooncake packaging for the third year running.

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PAIN CHAUD wanted us to explore the themes of discovery and travel within thisyear’s design theme. Using the Exploring Chef as the hero of the piece, wewanted to envision PAIN CHAUD as a tropical world of mooncakes, breads andpastries flourishing in a fertile land and waiting to be discovered. Taking inspiration from the Golden Age of Travel of the 1920s, we used themes such ashot air balloons and croissant-converted-canoes whilst combing the traditionalthemes and stories of Mid-Autumn Festival within the tropical PAIN CHAUD jungle.

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This year we also changed our colour palette using a lush warm green and otherwarmer tones in comparison to the previous years of blues.