La Maison Pain Chaud
For our second collaboration on PAIN CHAUD’s Mid-Autumn packaging in 2024. We wanted to elevate and push 2023’s design language by exploring new themes and stories. “La Maison Pain Chaud” celebrates its 13thanniversary as an institution in Shanghai.
The design concept imagines an idealised PAIN CHAUD shop with the classic look-and-feel of a Parisian boulangerie. As well as including elements associated with Mid-Autumn Festival, the mooncake box itself is double sided through its design to show both day and night.
The theme of day and night pays homage to the PAIN CHAUD team and others within the baking and catering industry working day and night to deliver quality to their loyal customers. Through every window, whether it is a baker from PAIN CHAUD hard at work prepping or a customer feasting on a mooncake, this design aims to capture the happy moments of the entire PAIN CHAUD experience.
我們很榮幸能再次與 Pain Chaud 團隊合作，共同打造今年的月餅禮盒。在2024年，我們的目標是超越去年的設計和插畫，透過全新的故事線和主題來展現我們的創意。今年，我們選擇了「La Maison Pain Chaud」作為主題，以此慶祝Pain Chaud在上海13年的歷程，它已經發展成為一個備受矚目的品牌。
在「La Maison」這個主題的啟發下，我們將Pain Chaud設想為一家充滿巴黎風格的傳統麵包店。月餅盒不仅加入中秋元素，採用雙面設計，一面描繪了日間的場景，另一面則是夜晚的景象。
這樣的設計反映了在眾多烘焙和餐飲業中，從早到晚熱情不息的營業是對顧客的專業和忠誠度的體現。透過禮盒上的每個窗口，您都能窺見Pain Chaud的員工們忙碌的身影，或是顧客們沉浸在Pain Chaud美食中的幸福時刻。
