Sharing is Caring

The Galette de Rois is a very popular product amongst Pain Chaud's clientele in Shanghai whilst often coinciding with the dates for Chinese New Year. Our second collaboration with Pain Chaud saw us create the key visuals and packaging for 2024 Galette de Rois and Chinese New Year gift box elements under the theme of "La Galette Du Partage" or the "The Galette of Sharing".

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The French tradition of celebrating the Galette sees the family gathered around the table involving searching for a the ceramic Feve inside the pie (watch your teeth🦷!) and the being declared King or Queen for the day whilst Chinese New Year is where families are reunited at home over good food, conversations and blessings of good fortune. With both festivals sharing similar themes, our designs wanted to unite both Eastern and Western themes.

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For the year of the dragon🐉, we celebrate family, sharing and good times!

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PAIN CHAUD百丘的Galette de Rois系列在上海廣受好評，其發售時間與中國春節相重合。我們與PAIN CHAUD百丘的第二次合作，旨在為2024年的Galette de Rois和春節禮盒製作主視覺和包裝設計，主題為「La Galette Du Partage」（分享國王餅）。

在法國的國王餅傳統中，家人圍坐餐桌前慶祝節日，同時尋找隱藏在餅中的陶瓷小玩偶（小心咬到牙齒！），一邊為找到玩偶的人加冕成為當天的國王或王后。而在中國春節，家人團聚在家，共享美食，暢談祝福，祈願來年好運。兩個節日有著相似的家庭團聚與分享的主題，因此我們的設計希望將東西方文化的元素融合在一起。

在龍年，我們歡慶團聚、分享與美好時光。