Scandinavian Minimalism in Hong Kong

Once A Day is a menswear fashion brand based in Hong Kong founded by Karin and Anders Lundholm. As the name suggests, their brand represents serendipitous luxury and enjoying good things in life, “Once A Day”.

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The Once A Day team approached us to create a revamped brand identity to elevate the brand with more personality whilst maintaining their design values towards Scandinavian minimalism.

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We created a versatile identity around the "Once A Day Sun", symboling time and day and a reminder to treat yourself well. The symbol is designed to be versatile and be able to be used on different applications from clothing tags; to bags and gift boxes; to products such as cufflinks. Visuals and art direction support from good friend and frequent collaborator, Archie McLeish.

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This project also proudly recieved a Merit Award at the DFA Design For Asia Awards 2025 under the discpline of commuication design.

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Once A Day 是一家總部位於香港的西裝訂製與男裝品牌，由一對瑞典夫婦創立。正如品牌名稱所暗示的那樣，品牌形象代表著意外的奢華，以及「一天一次」享受生活美好事物的理念。

他們找到我們，希望打造一個全新的品牌形象，在保持北歐極簡設計風格的同時，賦予品牌更多的個性與辨識度。

我們圍繞 Once A Day 太陽標誌設計了一個多功能的品牌形象，象徵時間的流動，也提醒人們要善待自己。該設計工具包具有高度的靈活性，能夠應用於各種場合——從服裝標籤、手提袋、禮品盒，到袖扣等配件。

視覺及藝術指導由我們的好友兼長期合作夥伴 Archie McLeish 協助完成。

我們很自豪地分享：此項目在 2025 DFA 亞洲最具影響力設計獎 的「傳訊設計：身份與品牌形象類別」中榮獲優異獎。

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