Retro-Modern Uplift of Shanwei Cuisine

Le Xing He Fa is the second restaurant venture by good friends Alex Chen and An Qi. Upon the success of their first restaurant, Le Fe, specialising in Chaoshan style beef rice noodles, they embarked on their next venture, Le Xing He Fa, with a focus on Shanwei cuisine.

As their restaurant concepts celebrate regional and niche Chinese cuisine, Le Xing He Fa is restaurant specialising in Lei Cha Rice of Shanwei, a seaside city of Guangdong. Lei Cha Rice is a hearty and comforting bowl of chopped vegetables, herbs, seafood, mushrooms and rice - all mixed in with a small bowl of savoury tea.

We wanted to create the feeling of home comforts with nods to Chinese vintage aesthetics and South East Asian / Chinese diaspora culture whilst uplifting it in a modern and illustrative way.

Working with interior designer, Xiao Zhang, Alex Chen and An Qi, we created an identity which feels inviting and relaxed; whilst being system where the founders can continuously extend as they continue to develop the business.

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樂兴禾發是好友Alex Chen與安琪合夥開設的第二家餐廳。在首家麵館樂發（專營潮汕風味牛肉粿條）大獲成功之後，他們開啟了下一個餐飲項目－樂兴禾發，主打汕尾菜。

基於對當地特色與小眾中餐的共同熱愛，樂兴禾發是專營汕尾擂茶飯的餐廳。汕尾位於廣東沿海，擂茶飯是將切碎的時蔬、香草、海鮮、菌菇與米飯匯聚於一碗，佐以一小碗鹹茶湯，暖胃又暖心。

我們的設計願景是在營造家常溫馨感的同時，融入中式復古美學及東南亞／華人僑鄉文化元素，並以現代、插畫式的手法加以昇華。

與室內設計師小張及兩位創辦人Alex Chen、安琪緊密合作，我們打造了一套既親和放鬆、又具備系統性的品牌形象，方便創辦人在未來業務拓展中持續延伸與迭代。