The Story of Grace Vineyard & Ceilidh Distillery
We were in invited by Grace Vineyard’s CEO Judy Chan to visit their latest venture in Ceilidh Distillery and the Grace Experience Center. Grace Vineyard has been a longstanding and pioneering company in the Chinese wine making business of the past 27 years. This new venture sees to them enter the new realms of gin and whisky.
Our role in this project was to elevate the distillery tour experience of the Grace Experience Center. As a company steeped in history, the Grace Experience Center has already elements of an exhibition built to showcase the family history of the Chans; celebrating the location of Longyan, Fujian and the culture of “Huaqiao”; showcasing the history of their wines; to how their new gins and whiskies are made.
Through copywriting and design, we helped the Grace Experience Center create distinctive themes across their 7 unique experiences across the tour. Within each experience, we helped them tell their story and showcase their upcoming venture with further depth and passion.
Our design approach wanted to reflect the minimalism of the interior and architecture of the Grace Experience Center and Ceilidh Distillery. By using the existing branding of Angie Gin, we wanted to push the existing illustration style across different applications such as wall murals to menus for the gin workshop. Regarding copywriting, through in-depth discussions and conversations with our client, we created a tone of voice which reflects the brand beyond a product but as a way living symbolized by their mantra, “Live with Grace”.
